Showreel 2009

   BA Highlife Entertainment
THE OPPORTUNITY

To create a series of brand identity sequences for the British Airways in-flight entertainment service.

THE SOLUTION

Armed with the phrase 'A great view at 35,000 feet', the new brand positioning of 'a new perspective' was interpreted by filming micro macro vertical shots providing a unique view of the world from the plane's window. Combined with close up objects and screens, a humorous juxtaposition was created.