Showreel 2009

  Caldecott HD
THE OPPORTUNITY

To create an identity for MediaCorp's new HD IPTV channel, delivering award-winning original documentaries from Asian directors.

THE SOLUTION

We based the brand and ident around Caldecott's old Dragonfly. We felt it was important to keep the well established motif, but build and evolve it into something high definition, modern, passionate and magical.