Showreel 2009

  On Route
THE OPPORTUNITY

launch of a new on-board entertainment system in Bangkok, including identity and infographic system.

THE SOLUTION

The idents are designed to relax and soothe - the traffic is extremely bad in Bangkok and buses regularly sit for long periods of time in traffic jams. The calm, peaceful visuals and music are intended to make the journey more enjoyable - 'It's a Good Jam'